The Unstoppable Marketer Podcast
UGC & Creators episodes
Episodes on user-generated content, influencer and creator partnerships, and whitelisting.
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Feb 17, 2026 · 38 min
Ep. 147: What Brands Are Getting Wrong in 2026
Mark Goldhart and Trevor Crump argue that big names like the Honest Company and Traeger pulling back from direct-to-consumer are not a warning sign for smaller brand...
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Sep 16, 2025 · 48 min
Ep.139 Diversity or Die: Why Your Ad Creative Needs a Makeover
Trevor Crump and Mark Goldhart argue that shifting viewer behavior toward fast, entertainment-driven scrolling means brands need to upload new creative more often an...
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Apr 8, 2025 · 51 min
EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags
Kimberly O'Connell, founder and CEO of Brixley Bags, explains how showing her real life on TikTok, with no hard sell, has driven sales of a travel bag brand. She arg...
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Mar 25, 2025 · 61 min
EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour
London Lazerson, co-founder of Final Boss Sour, explains how a sour dried fruit brand grew by building a product that is easy to demonstrate and gamify, then floodin...
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Jan 28, 2025 · 55 min
EP. 111 Mastering Customer Acquisition: Fixing The Leaky Bucket
Trevor Crump and Mark Goldhart argue that brands which optimize only for efficiency can shrink without noticing. Strong repeat buyers hide the problem until older cu...
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Nov 19, 2024 · 52 min
EP. 106 Priceless Marketing Lessons We Learned From This Election Season
Trevor Crump and Mark Goldhart use the election as a marketing case study. Their argument is that attention earned through other people's audiences, such as podcasts...
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Oct 8, 2024 · 58 min
EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships
Trevor Crump and Mark Goldhart argue that collaborations and partnerships are an underused way to get distribution, because one partnership can feed paid ads, organi...
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Jun 25, 2024 · 49 min
EP. 92 If You Can't Stop The Scroll You Have Nothing...
Trevor Crump and Mark Goldhart argue that storytelling only works if the opening earns attention first, and that most brands lean on a single hook style, usually nat...
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May 21, 2024 · 62 min
EP. 89 A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar
Lindsay White, founder of The Little Milk Bar, explains how she built a breastfeeding brand by leading with education and advocacy, then launching products into an a...
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Feb 6, 2024 · 66 min
EP. 76 Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola Blankets
Tommy Higham, founder of Lola Blankets, explains how he built a premium brand in a category where everyone already owns the product: refuse to compromise on product...
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Jan 16, 2024 · 79 min
EP. 73 Branding Beyond Boundaries: Rhone's Apparel Success w/ Ben Checketts Co-founder of Rhone
Ben Checketts, co-founder and creative director of Rhone, argues that a DTC apparel brand cannot grow on product alone. It needs a clear customer archetype, a consis...
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Dec 26, 2023 · 61 min
EP. 72 The REAL Ethics Of Marketing
Trevor Crump and Mark Goldhart ask where persuasion ends and manipulation begins in digital marketing. Their conclusion is that truthfulness is the line: you can use...
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Jul 25, 2023 · 44 min
EP. 55 Creating content that sells: Should you create content around trends or pave your own path?
Trevor Crump and Mark Goldhart argue that brands that only chase trends like UGC get forgotten quickly, and that lasting attention comes from building a recognizable...
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Jul 3, 2023 · 58 min
EP. 53 Double Your Sales by Creating a Frictionless Experience | Guest Rigden Brinkerhoff, CEO, Evora Co
Rigden Brinkerhoff, CEO and co-founder of the Gen Z watch brand Evora, explains how a fully customizable watch builder turned out to be full of friction for shoppers...
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