The Unstoppable Marketer Podcast
Profitability & Metrics episodes
Episodes on the numbers behind ecommerce growth: ROAS, MER, contribution margin, CAC, LTV, and attribution.
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Sep 15, 2026 · 40 min
Ep. 160 How DTC Brands Should Prepare for Black Friday
Trevor Crump and Mark Goldhart argue that Black Friday works best when brands plan around profit, cohort value, and inventory rather than top-line revenue, and when...
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Sep 1, 2026 · 27 min
Ep. 159 Your Customers Aren’t Coming Back (Here’s What to Do)
Trevor Crump and Mark Goldhart argue that repeat purchases are getting harder to earn: email lands in promotions folders, organic reach has collapsed, shoppers are s...
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Jun 23, 2026 · 32 min
Ep. 156 Why Your ROAS Is Holding Your Brand Back
Trevor Crump and Mark Goldhart argue that brands chasing reported ROAS and reacting to a few bad days are slowly shrinking their own reach, because attribution gives...
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Jun 9, 2026 · 39 min
Ep. 155 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)
The hosts argue that much of the efficiency squeeze brands blame on their ads actually comes from a years-long loss of organic traffic, driven by feeds moving from c...
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May 12, 2026 · 47 min
Ep. 153 | Why Most Subscription Brands Fail (It’s Not Retention)
Matt Holman of Subscription Prescription argues that subscription churn is decided long before the retention team gets involved: who you acquire, what offer brought...
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Mar 17, 2026 · 47 min
Ep. 149 | AI Won’t Replace Marketers (But It Will Change Everything)
Trevor Crump and Mark Goldhart argue that many brands cap their own growth on Meta by holding to an arbitrary ROAS target instead of building a financial model aroun...
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Feb 17, 2026 · 38 min
Ep. 147: What Brands Are Getting Wrong in 2026
Mark Goldhart and Trevor Crump argue that big names like the Honest Company and Traeger pulling back from direct-to-consumer are not a warning sign for smaller brand...
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Jan 20, 2026 · 40 min
Ep. 145: Break the Rules—Outsmarting Seasonality in Marketing
Trevor Crump and Mark Goldhart argue that brands grow faster when they work with seasonal demand instead of against it. That means launching seasonal products earlie...
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Jan 6, 2026 · 33 min
Ep. 144: January Playbook For E‑Comm Growth
Trevor Crump and Mark Goldhart argue that January rewards problem-solution and health and wellness brands with cheaper ad costs, while apparel brands should clear wi...
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Nov 11, 2025 · 34 min
Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How to Stop It
Trevor Crump and Mark Goldhart argue that weak consumer confidence calls for tempered Black Friday projections. Shoppers are browsing and holding out for deep discou...
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Nov 4, 2025 · 40 min
Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
Trevor Crump and Mark Goldhart argue that many DTC brands limit Google to brand-protection spend and miss real incremental growth. Google captures demand that alread...
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Aug 26, 2025 · 37 min
Ep. 136 The Cohort Crisis: Is Your Marketing Getting Lost in the Inbox?
Trevor Crump and Mark Goldhart argue that many brands blame acquisition for weak performance when the bigger problem is falling repeat purchases in the first months...
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Jun 17, 2025 · 45 min
EP. 129 Branding Blunders: Jaguar's $500M Mistake
Trevor Crump and Mark Goldhart use Jaguar's rebrand as a case study in what happens when a brand drops the audience that built it for one that cannot afford the prod...
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Jun 3, 2025 · 68 min
EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship
Cody Wittick, co-founder and co-CEO of Kynship, joins Trevor Crump and Mark Goldhart to argue that in-platform ROAS and CPA mislead brands, and that the business-lev...
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Apr 29, 2025 · 43 min
EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth
Trevor Crump and Mark Goldhart argue that a better ROAS or CPA is not the same as a better business, and that brands trying to scale will see efficiency fall even as...
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Apr 22, 2025 · 32 min
EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate
Trevor Crump and Mark Goldhart give a candid state-of-the-channels update: Meta is still where most of their ad spend goes, but it has become inconsistent, while Goo...
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Feb 25, 2025 · 50 min
EP. 114 How To Maximize Your Key Moments
Trevor Crump and Mark Goldhart argue that brands should identify their strongest seasonal windows from past data and spend into them, rather than spreading budget ev...
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Feb 11, 2025 · 49 min
EP. 113 The Power of Making Advocates and Enemies
Trevor Crump and Mark Goldhart argue that with ad costs rising and competition growing, ecommerce brands should treat 2025 as a year to disrupt their category. The f...
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Jan 28, 2025 · 55 min
EP. 111 Mastering Customer Acquisition: Fixing The Leaky Bucket
Trevor Crump and Mark Goldhart argue that brands which optimize only for efficiency can shrink without noticing. Strong repeat buyers hide the problem until older cu...
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Dec 10, 2024 · 44 min
EP. 108 Is Meta On The Decline?
Trevor Crump and Mark Goldhart argue that Meta ads held up over Black Friday, with higher costs per click offset by strong conversion rates. In their view, the real...
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Oct 29, 2024 · 43 min
EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics
Trevor Crump and Mark Goldhart argue that Meta ads still work in an election year, but costs have risen and organic reach has shrunk, so operators need to judge perf...
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Oct 15, 2024 · 64 min
EP. 103 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless
Russ Hannig, VP of Growth Marketing at Gabb, argues that brands should keep performance and brand spending as separate jobs. He says steady brand investment in TV, Y...
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Sep 3, 2024 · 50 min
EP. 99 Turning Small Wins into Big Bucks: 4 Compounding Secrets for E-Commerce Success
Trevor Crump and Mark Goldhart argue that a big revenue goal is easier to hit when it is split into modest lifts across traffic, conversion rate and average order va...
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Aug 20, 2024 · 66 min
EP. 97 The Black Friday Blueprint Episode You Wished You Listened To Last Year
Trevor Crump and Mark Goldhart argue that Black Friday planning starts about 90 days out, and that the first step is defining what a successful November looks like f...
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Apr 1, 2024 · 39 min
EP. 84 The Subtle Art of Predicting Customer Acquisition
Trevor Crump and Mark Goldhart argue that the real job of marketing is building a consistent, predictable model of customer acquisition, not chasing silver bullets,...
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Mar 26, 2024 · 53 min
EP. 83 Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb Wireless
Nate Randle, CEO of Gabb Wireless, explains how a clear stance against too much tech too soon for kids shapes his company's marketing: lead with real parent stories...
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Mar 12, 2024 · 76 min
EP. 81 The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies
Chubbies co-founder Preston Rutherford explains how the brand grew by rejecting the status quo in menswear and building its voice around an enemy (the work week, sel...
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Feb 20, 2024 · 59 min
EP. 78 Your Survival Guide To The 2024 Presidential Election Ad Apocalypse
Trevor Crump and Mark Goldhart argue that political ad spending in 2024 will compete for the same Meta inventory as ecommerce brands, raising CPMs in the weeks befor...
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Jan 23, 2024 · 40 min
EP. 74 Facebook Advertising: Beyond ROAs To Customer Lifetime Value w/ Professor Charlie Tichenor
Charlie Tichenor, founder of Disruptor School, argues that judging Facebook ads by ROAS or first-purchase CPA misreads what the platform does. In his view, Facebook...
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Nov 21, 2023 · 59 min
EP. 67 Finding Balance In An Unbalanced World w/ Taylor Offer, CEO of Feat Clothing
Taylor Offer, co-founder and CEO of Feat Clothing, argues that brands hooked on same-day Facebook returns end up with interchangeable creative and a race to the bott...
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Oct 25, 2023 · 61 min
EP. 63 Embracing The Basics & Dominating Q4: Your BFCM Playbook
Trevor Crump and Mark Goldhart argue that Black Friday success is decided in October. Brands that keep spending through the pre-sale slowdown build email lists and r...
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Jun 12, 2023 · 63 min
EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
Andrew Faris, founder of AJF Growth, argues that asking what a good ROAS is skips the questions that actually set ad targets: what the founder wants from the busines...
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