The Unstoppable Marketer Podcast
Ad Creative & Testing episodes
Episodes on making and testing ad creative: hooks, angles, formats, creative volume, and what makes ads stop the scroll.
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Jun 9, 2026 · 39 min
Ep. 155 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)
The hosts argue that much of the efficiency squeeze brands blame on their ads actually comes from a years-long loss of organic traffic, driven by feeds moving from c...
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May 26, 2026 · 35 min
EP. 154 The Secret Sauce Behind 300 Million Views: Lessons from Adidas
Trevor Crump and Mark Goldhart use Adidas' five-minute World Cup film with Timothée Chalamet to argue that a marketing campaign should push a narrative about your br...
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Mar 3, 2026 · 58 min
Ep. 148 | Why Mass Appeal Is Failing — And What Wins Now
Blake Brown, head of brand at Kuru Footwear and formerly at True Classic and Kizik, joins Trevor Crump and Mark Goldhart to argue that most brands are still unknown...
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Sep 16, 2025 · 48 min
Ep.139 Diversity or Die: Why Your Ad Creative Needs a Makeover
Trevor Crump and Mark Goldhart argue that shifting viewer behavior toward fast, entertainment-driven scrolling means brands need to upload new creative more often an...
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Sep 9, 2025 · 39 min
EP. 138 Stand Out or Fade Away: This is How You Create Unforgettable Marketing Campaigns
Trevor Crump and Mark Goldhart argue that attention is only the starting point. Brands win by standing out in a memorable way and then using the attention well. Thro...
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Aug 5, 2025 · 41 min
EP. 134 Jeans, Genes, and Genius Marketing: Decoding American Eagle's Viral Campaign
Trevor Crump and Mark Goldhart look at American Eagle's Sydney Sweeney "good jeans" campaign strictly as a business case, setting the politics aside. They argue it w...
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Jul 22, 2025 · 29 min
EP: 133 The Superman Strategy: Standing Out With Vibrant Marketing
Trevor Crump and Mark Goldhart argue that most brands are stuck making serious, blended-in ads, and that levity, humor, and bolder colors are an underused way to sta...
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Jul 8, 2025 · 38 min
EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass
Using Dr. Squatch's sale to Unilever as the case study, Trevor Crump and Mark Goldhart argue that paid ads can no longer carry a DTC brand on their own. Brands now n...
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Jun 10, 2025 · 42 min
EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean
Trevor Crump and Mark Goldhart argue that AI video and image tools are about to flood social feeds with content that is hard to tell apart from the real thing. Their...
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Jun 3, 2025 · 68 min
EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship
Cody Wittick, co-founder and co-CEO of Kynship, joins Trevor Crump and Mark Goldhart to argue that in-platform ROAS and CPA mislead brands, and that the business-lev...
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May 27, 2025 · 49 min
EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy
Trevor Crump and Mark Goldhart argue that a brand is the trust a customer builds through the whole experience, not a visual style every ad must copy. An ad's job is...
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May 13, 2025 · 56 min
EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth
Dr. Tyler Hanks, a pediatric dentist and co-founder of Happy Tooth, explains how he entered a crowded Utah dental market by investing first in distinctive branding a...
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May 6, 2025 · 53 min
EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream Apparel
Trevor Crump and Mark Goldhart break down the TikTok account of Americana Pipedream, a military surplus apparel company, to show that organic content can center on t...
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Mar 25, 2025 · 61 min
EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour
London Lazerson, co-founder of Final Boss Sour, explains how a sour dried fruit brand grew by building a product that is easy to demonstrate and gamify, then floodin...
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Mar 18, 2025 · 47 min
EP. 117 Are You Selling Products or Outcomes?
Trevor Crump and Mark Goldhart argue that customers buy outcomes, not features, and walk through a simple "so you can" exercise for turning product details into mess...
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Mar 4, 2025 · 31 min
EP. 115 Stop Sleeping On The Power Of Static Ads
Trevor Crump and Mark Goldhart argue that static image ads are an overlooked, low-cost way to find out which message and pain point actually moves your customers bef...
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Feb 25, 2025 · 50 min
EP. 114 How To Maximize Your Key Moments
Trevor Crump and Mark Goldhart argue that brands should identify their strongest seasonal windows from past data and spend into them, rather than spreading budget ev...
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Feb 4, 2025 · 65 min
EP. 112 The Epic Power of Product Market Fit: Derek Tillotson's Journey with Haven Tents
Derek Tillotson, founder of Haven Tents, explains how building a lay-flat hammock tent around one widely shared problem, bad sleep outdoors, gave the brand product-m...
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Jan 21, 2025 · 49 min
EP. 110 Social Media Earthquake: Navigating TikTok Bans and Brand Survival
Trevor Crump and Mark Goldhart argue that a possible U.S. TikTok ban is a warning about a broader problem: most brands are reaching far fewer people than they think,...
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Nov 19, 2024 · 52 min
EP. 106 Priceless Marketing Lessons We Learned From This Election Season
Trevor Crump and Mark Goldhart use the election as a marketing case study. Their argument is that attention earned through other people's audiences, such as podcasts...
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Nov 5, 2024 · 55 min
EP. 105 Unlocking Ad Success: How Creative Drives Conversions
Mark Goldhart and Trevor Crump argue that most brands cannot afford big evergreen ads, so they have to win by testing a high volume of creative concepts and hooks. T...
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Sep 24, 2024 · 52 min
EP. 101 Trump vs. Harris: The Political Marketing Smackdown
Trevor Crump and Mark Goldhart use Hulu's Secret Life of Mormon Wives and the Trump and Harris campaigns to look at how attention is won: borrowing distribution from...
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Sep 10, 2024 · 55 min
EP. 100 The Most Important Marketing Lessons Learned Over The Past 100 Episodes
For their 100th episode, Trevor Crump and Mark Goldhart revisit lessons from past guests: obsess over your product and customers instead of competitors, build empath...
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Jul 23, 2024 · 67 min
EP. 96 How To Survive & Thrive In The Current State Of Ecommerce
Trevor Crump and Mark Goldhart argue that many struggling DTC brands are less victims of a bad market than of a failure to adapt. They point to two causes: brands di...
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Jul 16, 2024 · 46 min
EP. 95 The Complete Guide to Mapping Your Customer's Journey
Trevor Crump and Mark Goldhart argue that the ecommerce funnel is better understood as a customer journey, where shoppers move back and forth between awareness, cons...
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Jun 25, 2024 · 49 min
EP. 92 If You Can't Stop The Scroll You Have Nothing...
Trevor Crump and Mark Goldhart argue that storytelling only works if the opening earns attention first, and that most brands lean on a single hook style, usually nat...
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May 29, 2024 · 61 min
EP. 90 Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple
Alex McArthur, former CMO of Purple and Kizik, argues that a genuinely differentiated product, told through demonstration and memorable content, beats polished brand...
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Apr 30, 2024 · 54 min
EP. 86 The TIKTOK Ban... How This Will Impact, Brands, Families, & Society
Trevor Crump and Mark Goldhart weigh the bill forcing TikTok's sale or ban from a family, business, and political angle, including Mark's theory that a ban could pus...
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Feb 20, 2024 · 59 min
EP. 78 Your Survival Guide To The 2024 Presidential Election Ad Apocalypse
Trevor Crump and Mark Goldhart argue that political ad spending in 2024 will compete for the same Meta inventory as ecommerce brands, raising CPMs in the weeks befor...
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Jan 30, 2024 · 55 min
EP. 75 Why Brands Suck At Creating Consumable Content...
Trevor Crump and Mark Goldhart argue that storytelling is the strongest tool a brand has, and that most brands fail at it for three reasons: they try to speak to eve...
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Dec 5, 2023 · 58 min
EP. 69 Content Creation Blueprint For Brands in 2024 w/ Content Creator Leo Olsson
Leo Olsson, head of content at party game company Lucky Egg, argues that brands should stop chasing trends and quick viral wins and instead commit to story-driven or...
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Oct 31, 2023 · 59 min
EP. 64 Q&A w/ Mark and Trevor: Content Strategies, Limited Budgets, iOS Changes, and Competitor Research
Trevor Crump and Mark Goldhart answer listener questions and keep returning to one argument: content and brand foundations come before paid ads, whether you are stud...
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Oct 10, 2023 · 63 min
EP. 61 The Gender Equation in Consumer Behavior: Analyzing Marketing Psychology
Trevor Crump and Mark Goldhart argue that buyers decide on emotion and then build a logical case afterward, and that the emotional pull often differs on average betw...
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Jul 25, 2023 · 44 min
EP. 55 Creating content that sells: Should you create content around trends or pave your own path?
Trevor Crump and Mark Goldhart argue that brands that only chase trends like UGC get forgotten quickly, and that lasting attention comes from building a recognizable...
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Jun 1, 2023 · 58 min
EP. 50 Not Knowing Your Ideal Customer Is Costing You Time, Money, and Customers w/ Aaron Orendorff, CMO @Recart
Aaron Orendorff, CMO of Recart and formerly of Shopify Plus and Common Thread Collective, argues that most marketing problems trace back to not knowing who your idea...
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May 2, 2023 · 63 min
EP. 47 Building Moats and Taking Risks: Secrets of Brand Success w/ Brett Swensen, VP of Marketing at Kizik
Brett Swensen, VP of Marketing at Kizik and previously at Purple, argues that brands scale by building defensible advantages, such as patented technology and memorab...
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