The Unstoppable Marketer Podcast
Meta Ads episodes
Episodes on running Meta (Facebook and Instagram) ads for ecommerce: account structure, the algorithm, scaling, and creative testing on Meta.
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Jun 23, 2026 · 32 min
Ep. 156 Why Your ROAS Is Holding Your Brand Back
Trevor Crump and Mark Goldhart argue that brands chasing reported ROAS and reacting to a few bad days are slowly shrinking their own reach, because attribution gives...
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Apr 28, 2026 · 22 min
Ep 152 | Why Your Email Strategy Is About to Stop Working
Trevor Crump and Mark Goldhart argue that inbox filtering, including Gmail's new AI inbox, is making old email and retention playbooks less reliable. Their answer is...
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Mar 17, 2026 · 47 min
Ep. 149 | AI Won’t Replace Marketers (But It Will Change Everything)
Trevor Crump and Mark Goldhart argue that many brands cap their own growth on Meta by holding to an arbitrary ROAS target instead of building a financial model aroun...
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Sep 30, 2025 · 41 min
Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
Trevor Crump and Mark Goldhart argue that iOS 26's filtering of texts from unknown senders, together with more email landing in promotions tabs, makes owned channels...
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Sep 16, 2025 · 48 min
Ep.139 Diversity or Die: Why Your Ad Creative Needs a Makeover
Trevor Crump and Mark Goldhart argue that shifting viewer behavior toward fast, entertainment-driven scrolling means brands need to upload new creative more often an...
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Jun 3, 2025 · 68 min
EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship
Cody Wittick, co-founder and co-CEO of Kynship, joins Trevor Crump and Mark Goldhart to argue that in-platform ROAS and CPA mislead brands, and that the business-lev...
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Apr 22, 2025 · 32 min
EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate
Trevor Crump and Mark Goldhart give a candid state-of-the-channels update: Meta is still where most of their ad spend goes, but it has become inconsistent, while Goo...
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Jan 21, 2025 · 49 min
EP. 110 Social Media Earthquake: Navigating TikTok Bans and Brand Survival
Trevor Crump and Mark Goldhart argue that a possible U.S. TikTok ban is a warning about a broader problem: most brands are reaching far fewer people than they think,...
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Dec 10, 2024 · 44 min
EP. 108 Is Meta On The Decline?
Trevor Crump and Mark Goldhart argue that Meta ads held up over Black Friday, with higher costs per click offset by strong conversion rates. In their view, the real...
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Nov 5, 2024 · 55 min
EP. 105 Unlocking Ad Success: How Creative Drives Conversions
Mark Goldhart and Trevor Crump argue that most brands cannot afford big evergreen ads, so they have to win by testing a high volume of creative concepts and hooks. T...
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Oct 29, 2024 · 43 min
EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics
Trevor Crump and Mark Goldhart argue that Meta ads still work in an election year, but costs have risen and organic reach has shrunk, so operators need to judge perf...
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Feb 20, 2024 · 59 min
EP. 78 Your Survival Guide To The 2024 Presidential Election Ad Apocalypse
Trevor Crump and Mark Goldhart argue that political ad spending in 2024 will compete for the same Meta inventory as ecommerce brands, raising CPMs in the weeks befor...
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Jan 23, 2024 · 40 min
EP. 74 Facebook Advertising: Beyond ROAs To Customer Lifetime Value w/ Professor Charlie Tichenor
Charlie Tichenor, founder of Disruptor School, argues that judging Facebook ads by ROAS or first-purchase CPA misreads what the platform does. In his view, Facebook...
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