The Unstoppable Marketer Podcast
DTC & Ecommerce Growth episodes
Episodes on growing a Shopify or DTC brand: launches, offers, channels, and scaling a business.
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Nov 3, 2026 · 29 min
Ep 163: Why Trying to Be Cool Is Hurting Your Brand
Trevor Crump and Mark Goldhart argue that brands lose ground when they copy what looks cool or chase an audience they want instead of serving the customers who alrea...
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Oct 20, 2026 · 26 min
Ep. 162 Product Launches Drive Growth: Why Winning Brands Never Stop Releasing
Trevor Crump and Mark Goldhart argue that consistent product releases, from new colorways and collaborations to product updates and new designs, are one of the clear...
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Sep 15, 2026 · 40 min
Ep. 160 How DTC Brands Should Prepare for Black Friday
Trevor Crump and Mark Goldhart argue that Black Friday works best when brands plan around profit, cohort value, and inventory rather than top-line revenue, and when...
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Sep 1, 2026 · 27 min
Ep. 159 Your Customers Aren’t Coming Back (Here’s What to Do)
Trevor Crump and Mark Goldhart argue that repeat purchases are getting harder to earn: email lands in promotions folders, organic reach has collapsed, shoppers are s...
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Aug 18, 2026 · 35 min
EP 158: Don't Launch That Product Yet
Trevor Crump and Mark Goldhart use Vuori's launch of $198 jeans to work through a decision many brands face: whether a new product will grow the business or just dis...
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Jul 7, 2026 · 27 min
Ep. 157 Why Great Products Don't Sell (And What Actually Makes Brands Stand Out)
Trevor Crump and Mark Goldhart argue that a good product is now the baseline, not the reason customers buy. With endless competition for attention and more brands la...
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May 26, 2026 · 35 min
EP. 154 The Secret Sauce Behind 300 Million Views: Lessons from Adidas
Trevor Crump and Mark Goldhart use Adidas' five-minute World Cup film with Timothée Chalamet to argue that a marketing campaign should push a narrative about your br...
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May 12, 2026 · 47 min
Ep. 153 | Why Most Subscription Brands Fail (It’s Not Retention)
Matt Holman of Subscription Prescription argues that subscription churn is decided long before the retention team gets involved: who you acquire, what offer brought...
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Apr 14, 2026 · 39 min
Ep 151 | This Brand Went From $4B to $39M… Here’s Why
Using Allbirds' sale for $39 million after it was once valued at over $4 billion, Trevor Crump and Mark Goldhart argue that many millennial DTC brands credited their...
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Mar 31, 2026 · 67 min
Ep. 150 | From Family Recipe to CPG Brand: How Sunshine Buns Is Scaling Fast
Sunshine Buns founder Chrisi Hammer explains how her mother's recipe went from a home bakery to a storefront and then into grocery retail as a pre-baked frozen produ...
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Mar 3, 2026 · 58 min
Ep. 148 | Why Mass Appeal Is Failing — And What Wins Now
Blake Brown, head of brand at Kuru Footwear and formerly at True Classic and Kizik, joins Trevor Crump and Mark Goldhart to argue that most brands are still unknown...
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Feb 17, 2026 · 38 min
Ep. 147: What Brands Are Getting Wrong in 2026
Mark Goldhart and Trevor Crump argue that big names like the Honest Company and Traeger pulling back from direct-to-consumer are not a warning sign for smaller brand...
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Jan 20, 2026 · 40 min
Ep. 145: Break the Rules—Outsmarting Seasonality in Marketing
Trevor Crump and Mark Goldhart argue that brands grow faster when they work with seasonal demand instead of against it. That means launching seasonal products earlie...
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Jan 6, 2026 · 33 min
Ep. 144: January Playbook For E‑Comm Growth
Trevor Crump and Mark Goldhart argue that January rewards problem-solution and health and wellness brands with cheaper ad costs, while apparel brands should clear wi...
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Nov 11, 2025 · 34 min
Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How to Stop It
Trevor Crump and Mark Goldhart argue that weak consumer confidence calls for tempered Black Friday projections. Shoppers are browsing and holding out for deep discou...
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Nov 4, 2025 · 40 min
Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
Trevor Crump and Mark Goldhart argue that many DTC brands limit Google to brand-protection spend and miss real incremental growth. Google captures demand that alread...
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Oct 7, 2025 · 31 min
Ep 141 Weathering the Storm: Strategies for E-commerce Survival
Trevor and Mark walk through what is worrying them heading into Q4: a rough September driven by shifting attention and Meta's AI ad changes, AI-generated content ero...
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Sep 30, 2025 · 41 min
Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
Trevor Crump and Mark Goldhart argue that iOS 26's filtering of texts from unknown senders, together with more email landing in promotions tabs, makes owned channels...
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Aug 12, 2025 · 30 min
EP. 135 Brand Identity Crisis: Inclusivity Vs Exclusivity
Trevor Crump and Mark Goldhart argue that deliberately narrowing your audience, even when it means leaving people out, is usually stronger marketing than trying to s...
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Jul 8, 2025 · 38 min
EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass
Using Dr. Squatch's sale to Unilever as the case study, Trevor Crump and Mark Goldhart argue that paid ads can no longer carry a DTC brand on their own. Brands now n...
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Jul 1, 2025 · 55 min
EP. 131 Turning Teacher Know-How into Business Gold w/ Noah and Kelsey Cook, Co-Founders @ Learning with Kelsey
Kelsey and Noah Cook explain how Learning with Kelsey grew from preschool packets left on a porch into a subscription box business, and why they built it while Noah...
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Jun 24, 2025 · 73 min
EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic
Jon Richards, co-founder and chief product officer of Nomatic, argues that a premium brand is built on the product itself: validating ideas with customers before man...
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Jun 17, 2025 · 45 min
EP. 129 Branding Blunders: Jaguar's $500M Mistake
Trevor Crump and Mark Goldhart use Jaguar's rebrand as a case study in what happens when a brand drops the audience that built it for one that cannot afford the prod...
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Jun 10, 2025 · 42 min
EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean
Trevor Crump and Mark Goldhart argue that AI video and image tools are about to flood social feeds with content that is hard to tell apart from the real thing. Their...
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May 20, 2025 · 57 min
EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops
Mallory Stevens, co-founder of the shoe brand Taft and founder of the protein popsicle brand Tuff Pops, describes leaving a decade of direct-to-consumer selling for...
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Apr 29, 2025 · 43 min
EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth
Trevor Crump and Mark Goldhart argue that a better ROAS or CPA is not the same as a better business, and that brands trying to scale will see efficiency fall even as...
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Apr 15, 2025 · 43 min
EP. 120 Utah's Brand Battles: Are We Copying Or Innovating?
Trevor Crump and Mark Goldhart use Utah's public brand rivalries, including Crumbl vs. Dirty Dough, Swig vs. Fiiz, and Minky Couture vs. Lola Blankets, to argue that...
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Mar 11, 2025 · 41 min
EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times
Trevor Crump and Mark Goldhart argue that a weak stretch in sales can reflect broad consumer uncertainty rather than a failing creative team, agency, or staff, and t...
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Feb 25, 2025 · 50 min
EP. 114 How To Maximize Your Key Moments
Trevor Crump and Mark Goldhart argue that brands should identify their strongest seasonal windows from past data and spend into them, rather than spreading budget ev...
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Feb 11, 2025 · 49 min
EP. 113 The Power of Making Advocates and Enemies
Trevor Crump and Mark Goldhart argue that with ad costs rising and competition growing, ecommerce brands should treat 2025 as a year to disrupt their category. The f...
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Feb 4, 2025 · 65 min
EP. 112 The Epic Power of Product Market Fit: Derek Tillotson's Journey with Haven Tents
Derek Tillotson, founder of Haven Tents, explains how building a lay-flat hammock tent around one widely shared problem, bad sleep outdoors, gave the brand product-m...
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Jan 28, 2025 · 55 min
EP. 111 Mastering Customer Acquisition: Fixing The Leaky Bucket
Trevor Crump and Mark Goldhart argue that brands which optimize only for efficiency can shrink without noticing. Strong repeat buyers hide the problem until older cu...
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Dec 10, 2024 · 44 min
EP. 108 Is Meta On The Decline?
Trevor Crump and Mark Goldhart argue that Meta ads held up over Black Friday, with higher costs per click offset by strong conversion rates. In their view, the real...
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Nov 26, 2024 · 49 min
EP. 107 The Billion-Dollar Playbook: Mastering the Art of Knowing Your Customers
Trevor Crump and Mark Goldhart argue that brands in crowded categories win by deciding exactly who they are for and speaking only to that person, using Vuori, Lulule...
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Oct 15, 2024 · 64 min
EP. 103 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless
Russ Hannig, VP of Growth Marketing at Gabb, argues that brands should keep performance and brand spending as separate jobs. He says steady brand investment in TV, Y...
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Oct 8, 2024 · 58 min
EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships
Trevor Crump and Mark Goldhart argue that collaborations and partnerships are an underused way to get distribution, because one partnership can feed paid ads, organi...
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Sep 10, 2024 · 55 min
EP. 100 The Most Important Marketing Lessons Learned Over The Past 100 Episodes
For their 100th episode, Trevor Crump and Mark Goldhart revisit lessons from past guests: obsess over your product and customers instead of competitors, build empath...
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Sep 3, 2024 · 50 min
EP. 99 Turning Small Wins into Big Bucks: 4 Compounding Secrets for E-Commerce Success
Trevor Crump and Mark Goldhart argue that a big revenue goal is easier to hit when it is split into modest lifts across traffic, conversion rate and average order va...
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Aug 20, 2024 · 66 min
EP. 97 The Black Friday Blueprint Episode You Wished You Listened To Last Year
Trevor Crump and Mark Goldhart argue that Black Friday planning starts about 90 days out, and that the first step is defining what a successful November looks like f...
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Jul 23, 2024 · 67 min
EP. 96 How To Survive & Thrive In The Current State Of Ecommerce
Trevor Crump and Mark Goldhart argue that many struggling DTC brands are less victims of a bad market than of a failure to adapt. They point to two causes: brands di...
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Jul 16, 2024 · 46 min
EP. 95 The Complete Guide to Mapping Your Customer's Journey
Trevor Crump and Mark Goldhart argue that the ecommerce funnel is better understood as a customer journey, where shoppers move back and forth between awareness, cons...
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May 29, 2024 · 61 min
EP. 90 Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple
Alex McArthur, former CMO of Purple and Kizik, argues that a genuinely differentiated product, told through demonstration and memorable content, beats polished brand...
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May 21, 2024 · 62 min
EP. 89 A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar
Lindsay White, founder of The Little Milk Bar, explains how she built a breastfeeding brand by leading with education and advocacy, then launching products into an a...
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May 14, 2024 · 45 min
EP. 88 The Niche Effect: Where Weirdness & Specificity Wins
Trevor Crump and Mark Goldhart argue that narrowing in on a niche product or an underserved community is one of the most practical ways to grow an ecommerce brand no...
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Apr 1, 2024 · 39 min
EP. 84 The Subtle Art of Predicting Customer Acquisition
Trevor Crump and Mark Goldhart argue that the real job of marketing is building a consistent, predictable model of customer acquisition, not chasing silver bullets,...
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Mar 26, 2024 · 53 min
EP. 83 Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb Wireless
Nate Randle, CEO of Gabb Wireless, explains how a clear stance against too much tech too soon for kids shapes his company's marketing: lead with real parent stories...
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Mar 5, 2024 · 77 min
EP. 80 How Creating Community & Product Market Fit Makes You Unstoppable | Karen & Jeff Klakring Founders @ Lou Lou & Company
Karen and Jeff Klakring explain how Loulou & Company grew from swaddles Karen sewed at her kitchen table into a business that sold out drops in minutes, and why they...
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Feb 13, 2024 · 57 min
EP. 77 Cashflow, Costco, & Chocolate The Perfect Ingredients For Building a Brand | Sterling Jones, JOJO's Chocolate
Sterling Jones, founder of JoJo's Chocolate, explains how a brand built around his mother's guilt-free chocolate grew mostly through retail, including Costco, and ne...
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Feb 6, 2024 · 66 min
EP. 76 Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola Blankets
Tommy Higham, founder of Lola Blankets, explains how he built a premium brand in a category where everyone already owns the product: refuse to compromise on product...
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Nov 28, 2023 · 50 min
EP. 68 Launching New Product Pitfalls
Trevor Crump and Mark Goldhart argue that brands often stumble when they expand, either by chasing a new audience or by adding products their existing customers do n...
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Nov 14, 2023 · 81 min
EP. 66 Socks, Shoes, A Successful Exit, & Mental Health w/ Kory Stevens, Founder of Taft
Kory Stevens, founder of Taft, explains how a no-show sock Kickstarter turned into a footwear brand after Instagram followers kept asking about the shoes in his phot...
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Nov 7, 2023 · 41 min
EP. 65 Building A Brand That Has The Ultimate ROI. DON'T Sleep On It.
Trevor Crump and Mark Goldhart argue that paid media can buy sales today, but long-term returns come from building a brand on a product people talk about and an expe...
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Oct 31, 2023 · 59 min
EP. 64 Q&A w/ Mark and Trevor: Content Strategies, Limited Budgets, iOS Changes, and Competitor Research
Trevor Crump and Mark Goldhart answer listener questions and keep returning to one argument: content and brand foundations come before paid ads, whether you are stud...
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Oct 25, 2023 · 61 min
EP. 63 Embracing The Basics & Dominating Q4: Your BFCM Playbook
Trevor Crump and Mark Goldhart argue that Black Friday success is decided in October. Brands that keep spending through the pre-sale slowdown build email lists and r...
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Oct 17, 2023 · 69 min
EP. 62 Retail Vs Online Sales: Debunking The Myth Of The Retail Apocalypse W/ Fernanda Bohme, Co-founder of Bohme
Fernanda Bohme, co-founder of the women's apparel brand Bohme, argues that the retail apocalypse is a myth and that selling online is not the low-overhead option man...
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Jul 18, 2023 · 77 min
EP. 54 Ditch The "Playbooks" and Start Solving Problems Creatively | Special Guest KC Holiday former CEO of QALO
KC Holiday, co-founder and former CEO of QALO, argues that DTC brands get into trouble when they treat growth as a template to copy instead of a series of strategic...
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Jul 3, 2023 · 58 min
EP. 53 Double Your Sales by Creating a Frictionless Experience | Guest Rigden Brinkerhoff, CEO, Evora Co
Rigden Brinkerhoff, CEO and co-founder of the Gen Z watch brand Evora, explains how a fully customizable watch builder turned out to be full of friction for shoppers...
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Jun 12, 2023 · 63 min
EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
Andrew Faris, founder of AJF Growth, argues that asking what a good ROAS is skips the questions that actually set ad targets: what the founder wants from the busines...
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May 2, 2023 · 63 min
EP. 47 Building Moats and Taking Risks: Secrets of Brand Success w/ Brett Swensen, VP of Marketing at Kizik
Brett Swensen, VP of Marketing at Kizik and previously at Purple, argues that brands scale by building defensible advantages, such as patented technology and memorab...
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