The Unstoppable Marketer Podcast
Brand & Positioning episodes
Episodes on brand identity, positioning, storytelling, and standing out in a crowded market.
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Nov 3, 2026 · 29 min
Ep 163: Why Trying to Be Cool Is Hurting Your Brand
Trevor Crump and Mark Goldhart argue that brands lose ground when they copy what looks cool or chase an audience they want instead of serving the customers who alrea...
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Oct 20, 2026 · 26 min
Ep. 162 Product Launches Drive Growth: Why Winning Brands Never Stop Releasing
Trevor Crump and Mark Goldhart argue that consistent product releases, from new colorways and collaborations to product updates and new designs, are one of the clear...
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Aug 18, 2026 · 35 min
EP 158: Don't Launch That Product Yet
Trevor Crump and Mark Goldhart use Vuori's launch of $198 jeans to work through a decision many brands face: whether a new product will grow the business or just dis...
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Jul 7, 2026 · 27 min
Ep. 157 Why Great Products Don't Sell (And What Actually Makes Brands Stand Out)
Trevor Crump and Mark Goldhart argue that a good product is now the baseline, not the reason customers buy. With endless competition for attention and more brands la...
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Jun 9, 2026 · 39 min
Ep. 155 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)
The hosts argue that much of the efficiency squeeze brands blame on their ads actually comes from a years-long loss of organic traffic, driven by feeds moving from c...
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May 26, 2026 · 35 min
EP. 154 The Secret Sauce Behind 300 Million Views: Lessons from Adidas
Trevor Crump and Mark Goldhart use Adidas' five-minute World Cup film with Timothée Chalamet to argue that a marketing campaign should push a narrative about your br...
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Apr 14, 2026 · 39 min
Ep 151 | This Brand Went From $4B to $39M… Here’s Why
Using Allbirds' sale for $39 million after it was once valued at over $4 billion, Trevor Crump and Mark Goldhart argue that many millennial DTC brands credited their...
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Mar 31, 2026 · 67 min
Ep. 150 | From Family Recipe to CPG Brand: How Sunshine Buns Is Scaling Fast
Sunshine Buns founder Chrisi Hammer explains how her mother's recipe went from a home bakery to a storefront and then into grocery retail as a pre-baked frozen produ...
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Mar 3, 2026 · 58 min
Ep. 148 | Why Mass Appeal Is Failing — And What Wins Now
Blake Brown, head of brand at Kuru Footwear and formerly at True Classic and Kizik, joins Trevor Crump and Mark Goldhart to argue that most brands are still unknown...
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Feb 3, 2026 · 47 min
Ep. 146: Human Content Wins. The Truth About Getting Attention On Social Media w/ Jake Karls, Mid Day Squares
Jake Karls, co-founder of Midday Squares, argues that a brand in a crowded category earns attention by documenting its real journey and building fans rather than cus...
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Jan 20, 2026 · 40 min
Ep. 145: Break the Rules—Outsmarting Seasonality in Marketing
Trevor Crump and Mark Goldhart argue that brands grow faster when they work with seasonal demand instead of against it. That means launching seasonal products earlie...
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Jan 6, 2026 · 33 min
Ep. 144: January Playbook For E‑Comm Growth
Trevor Crump and Mark Goldhart argue that January rewards problem-solution and health and wellness brands with cheaper ad costs, while apparel brands should clear wi...
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Sep 9, 2025 · 39 min
EP. 138 Stand Out or Fade Away: This is How You Create Unforgettable Marketing Campaigns
Trevor Crump and Mark Goldhart argue that attention is only the starting point. Brands win by standing out in a memorable way and then using the attention well. Thro...
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Sep 2, 2025 · 32 min
Ep. 137 Brands Shouldn't Erase What Makes Them Unique, but Cracker Barrel Just Did.
Using Cracker Barrel's minimalist logo change and store redesign as a case study, Trevor Crump and Mark Goldhart argue that a brand is the trust built with customers...
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Aug 12, 2025 · 30 min
EP. 135 Brand Identity Crisis: Inclusivity Vs Exclusivity
Trevor Crump and Mark Goldhart argue that deliberately narrowing your audience, even when it means leaving people out, is usually stronger marketing than trying to s...
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Aug 5, 2025 · 41 min
EP. 134 Jeans, Genes, and Genius Marketing: Decoding American Eagle's Viral Campaign
Trevor Crump and Mark Goldhart look at American Eagle's Sydney Sweeney "good jeans" campaign strictly as a business case, setting the politics aside. They argue it w...
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Jul 22, 2025 · 29 min
EP: 133 The Superman Strategy: Standing Out With Vibrant Marketing
Trevor Crump and Mark Goldhart argue that most brands are stuck making serious, blended-in ads, and that levity, humor, and bolder colors are an underused way to sta...
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Jul 8, 2025 · 38 min
EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass
Using Dr. Squatch's sale to Unilever as the case study, Trevor Crump and Mark Goldhart argue that paid ads can no longer carry a DTC brand on their own. Brands now n...
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Jun 24, 2025 · 73 min
EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic
Jon Richards, co-founder and chief product officer of Nomatic, argues that a premium brand is built on the product itself: validating ideas with customers before man...
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Jun 17, 2025 · 45 min
EP. 129 Branding Blunders: Jaguar's $500M Mistake
Trevor Crump and Mark Goldhart use Jaguar's rebrand as a case study in what happens when a brand drops the audience that built it for one that cannot afford the prod...
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Jun 10, 2025 · 42 min
EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean
Trevor Crump and Mark Goldhart argue that AI video and image tools are about to flood social feeds with content that is hard to tell apart from the real thing. Their...
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May 27, 2025 · 49 min
EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy
Trevor Crump and Mark Goldhart argue that a brand is the trust a customer builds through the whole experience, not a visual style every ad must copy. An ad's job is...
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May 20, 2025 · 57 min
EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops
Mallory Stevens, co-founder of the shoe brand Taft and founder of the protein popsicle brand Tuff Pops, describes leaving a decade of direct-to-consumer selling for...
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May 13, 2025 · 56 min
EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth
Dr. Tyler Hanks, a pediatric dentist and co-founder of Happy Tooth, explains how he entered a crowded Utah dental market by investing first in distinctive branding a...
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May 6, 2025 · 53 min
EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream Apparel
Trevor Crump and Mark Goldhart break down the TikTok account of Americana Pipedream, a military surplus apparel company, to show that organic content can center on t...
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Apr 15, 2025 · 43 min
EP. 120 Utah's Brand Battles: Are We Copying Or Innovating?
Trevor Crump and Mark Goldhart use Utah's public brand rivalries, including Crumbl vs. Dirty Dough, Swig vs. Fiiz, and Minky Couture vs. Lola Blankets, to argue that...
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Apr 8, 2025 · 51 min
EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags
Kimberly O'Connell, founder and CEO of Brixley Bags, explains how showing her real life on TikTok, with no hard sell, has driven sales of a travel bag brand. She arg...
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Mar 18, 2025 · 47 min
EP. 117 Are You Selling Products or Outcomes?
Trevor Crump and Mark Goldhart argue that customers buy outcomes, not features, and walk through a simple "so you can" exercise for turning product details into mess...
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Mar 11, 2025 · 41 min
EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times
Trevor Crump and Mark Goldhart argue that a weak stretch in sales can reflect broad consumer uncertainty rather than a failing creative team, agency, or staff, and t...
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Mar 4, 2025 · 31 min
EP. 115 Stop Sleeping On The Power Of Static Ads
Trevor Crump and Mark Goldhart argue that static image ads are an overlooked, low-cost way to find out which message and pain point actually moves your customers bef...
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Feb 11, 2025 · 49 min
EP. 113 The Power of Making Advocates and Enemies
Trevor Crump and Mark Goldhart argue that with ad costs rising and competition growing, ecommerce brands should treat 2025 as a year to disrupt their category. The f...
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Feb 4, 2025 · 65 min
EP. 112 The Epic Power of Product Market Fit: Derek Tillotson's Journey with Haven Tents
Derek Tillotson, founder of Haven Tents, explains how building a lay-flat hammock tent around one widely shared problem, bad sleep outdoors, gave the brand product-m...
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Nov 26, 2024 · 49 min
EP. 107 The Billion-Dollar Playbook: Mastering the Art of Knowing Your Customers
Trevor Crump and Mark Goldhart argue that brands in crowded categories win by deciding exactly who they are for and speaking only to that person, using Vuori, Lulule...
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Nov 19, 2024 · 52 min
EP. 106 Priceless Marketing Lessons We Learned From This Election Season
Trevor Crump and Mark Goldhart use the election as a marketing case study. Their argument is that attention earned through other people's audiences, such as podcasts...
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Oct 29, 2024 · 43 min
EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics
Trevor Crump and Mark Goldhart argue that Meta ads still work in an election year, but costs have risen and organic reach has shrunk, so operators need to judge perf...
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Oct 15, 2024 · 64 min
EP. 103 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless
Russ Hannig, VP of Growth Marketing at Gabb, argues that brands should keep performance and brand spending as separate jobs. He says steady brand investment in TV, Y...
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Oct 8, 2024 · 58 min
EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships
Trevor Crump and Mark Goldhart argue that collaborations and partnerships are an underused way to get distribution, because one partnership can feed paid ads, organi...
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Sep 24, 2024 · 52 min
EP. 101 Trump vs. Harris: The Political Marketing Smackdown
Trevor Crump and Mark Goldhart use Hulu's Secret Life of Mormon Wives and the Trump and Harris campaigns to look at how attention is won: borrowing distribution from...
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Sep 10, 2024 · 55 min
EP. 100 The Most Important Marketing Lessons Learned Over The Past 100 Episodes
For their 100th episode, Trevor Crump and Mark Goldhart revisit lessons from past guests: obsess over your product and customers instead of competitors, build empath...
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Jul 23, 2024 · 67 min
EP. 96 How To Survive & Thrive In The Current State Of Ecommerce
Trevor Crump and Mark Goldhart argue that many struggling DTC brands are less victims of a bad market than of a failure to adapt. They point to two causes: brands di...
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Jul 16, 2024 · 46 min
EP. 95 The Complete Guide to Mapping Your Customer's Journey
Trevor Crump and Mark Goldhart argue that the ecommerce funnel is better understood as a customer journey, where shoppers move back and forth between awareness, cons...
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May 29, 2024 · 61 min
EP. 90 Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple
Alex McArthur, former CMO of Purple and Kizik, argues that a genuinely differentiated product, told through demonstration and memorable content, beats polished brand...
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May 21, 2024 · 62 min
EP. 89 A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar
Lindsay White, founder of The Little Milk Bar, explains how she built a breastfeeding brand by leading with education and advocacy, then launching products into an a...
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May 14, 2024 · 45 min
EP. 88 The Niche Effect: Where Weirdness & Specificity Wins
Trevor Crump and Mark Goldhart argue that narrowing in on a niche product or an underserved community is one of the most practical ways to grow an ecommerce brand no...
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Apr 30, 2024 · 54 min
EP. 86 The TIKTOK Ban... How This Will Impact, Brands, Families, & Society
Trevor Crump and Mark Goldhart weigh the bill forcing TikTok's sale or ban from a family, business, and political angle, including Mark's theory that a ban could pus...
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Mar 26, 2024 · 53 min
EP. 83 Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb Wireless
Nate Randle, CEO of Gabb Wireless, explains how a clear stance against too much tech too soon for kids shapes his company's marketing: lead with real parent stories...
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Mar 12, 2024 · 76 min
EP. 81 The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies
Chubbies co-founder Preston Rutherford explains how the brand grew by rejecting the status quo in menswear and building its voice around an enemy (the work week, sel...
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Mar 5, 2024 · 77 min
EP. 80 How Creating Community & Product Market Fit Makes You Unstoppable | Karen & Jeff Klakring Founders @ Lou Lou & Company
Karen and Jeff Klakring explain how Loulou & Company grew from swaddles Karen sewed at her kitchen table into a business that sold out drops in minutes, and why they...
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Feb 13, 2024 · 57 min
EP. 77 Cashflow, Costco, & Chocolate The Perfect Ingredients For Building a Brand | Sterling Jones, JOJO's Chocolate
Sterling Jones, founder of JoJo's Chocolate, explains how a brand built around his mother's guilt-free chocolate grew mostly through retail, including Costco, and ne...
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Feb 6, 2024 · 66 min
EP. 76 Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola Blankets
Tommy Higham, founder of Lola Blankets, explains how he built a premium brand in a category where everyone already owns the product: refuse to compromise on product...
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Jan 30, 2024 · 55 min
EP. 75 Why Brands Suck At Creating Consumable Content...
Trevor Crump and Mark Goldhart argue that storytelling is the strongest tool a brand has, and that most brands fail at it for three reasons: they try to speak to eve...
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Jan 16, 2024 · 79 min
EP. 73 Branding Beyond Boundaries: Rhone's Apparel Success w/ Ben Checketts Co-founder of Rhone
Ben Checketts, co-founder and creative director of Rhone, argues that a DTC apparel brand cannot grow on product alone. It needs a clear customer archetype, a consis...
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Dec 26, 2023 · 61 min
EP. 72 The REAL Ethics Of Marketing
Trevor Crump and Mark Goldhart ask where persuasion ends and manipulation begins in digital marketing. Their conclusion is that truthfulness is the line: you can use...
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Dec 5, 2023 · 58 min
EP. 69 Content Creation Blueprint For Brands in 2024 w/ Content Creator Leo Olsson
Leo Olsson, head of content at party game company Lucky Egg, argues that brands should stop chasing trends and quick viral wins and instead commit to story-driven or...
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Nov 28, 2023 · 50 min
EP. 68 Launching New Product Pitfalls
Trevor Crump and Mark Goldhart argue that brands often stumble when they expand, either by chasing a new audience or by adding products their existing customers do n...
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Nov 21, 2023 · 59 min
EP. 67 Finding Balance In An Unbalanced World w/ Taylor Offer, CEO of Feat Clothing
Taylor Offer, co-founder and CEO of Feat Clothing, argues that brands hooked on same-day Facebook returns end up with interchangeable creative and a race to the bott...
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Nov 14, 2023 · 81 min
EP. 66 Socks, Shoes, A Successful Exit, & Mental Health w/ Kory Stevens, Founder of Taft
Kory Stevens, founder of Taft, explains how a no-show sock Kickstarter turned into a footwear brand after Instagram followers kept asking about the shoes in his phot...
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Nov 7, 2023 · 41 min
EP. 65 Building A Brand That Has The Ultimate ROI. DON'T Sleep On It.
Trevor Crump and Mark Goldhart argue that paid media can buy sales today, but long-term returns come from building a brand on a product people talk about and an expe...
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Oct 31, 2023 · 59 min
EP. 64 Q&A w/ Mark and Trevor: Content Strategies, Limited Budgets, iOS Changes, and Competitor Research
Trevor Crump and Mark Goldhart answer listener questions and keep returning to one argument: content and brand foundations come before paid ads, whether you are stud...
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Oct 17, 2023 · 69 min
EP. 62 Retail Vs Online Sales: Debunking The Myth Of The Retail Apocalypse W/ Fernanda Bohme, Co-founder of Bohme
Fernanda Bohme, co-founder of the women's apparel brand Bohme, argues that the retail apocalypse is a myth and that selling online is not the low-overhead option man...
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Oct 10, 2023 · 63 min
EP. 61 The Gender Equation in Consumer Behavior: Analyzing Marketing Psychology
Trevor Crump and Mark Goldhart argue that buyers decide on emotion and then build a logical case afterward, and that the emotional pull often differs on average betw...
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Jul 25, 2023 · 44 min
EP. 55 Creating content that sells: Should you create content around trends or pave your own path?
Trevor Crump and Mark Goldhart argue that brands that only chase trends like UGC get forgotten quickly, and that lasting attention comes from building a recognizable...
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Jul 18, 2023 · 77 min
EP. 54 Ditch The "Playbooks" and Start Solving Problems Creatively | Special Guest KC Holiday former CEO of QALO
KC Holiday, co-founder and former CEO of QALO, argues that DTC brands get into trouble when they treat growth as a template to copy instead of a series of strategic...
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Jun 1, 2023 · 58 min
EP. 50 Not Knowing Your Ideal Customer Is Costing You Time, Money, and Customers w/ Aaron Orendorff, CMO @Recart
Aaron Orendorff, CMO of Recart and formerly of Shopify Plus and Common Thread Collective, argues that most marketing problems trace back to not knowing who your idea...
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May 2, 2023 · 63 min
EP. 47 Building Moats and Taking Risks: Secrets of Brand Success w/ Brett Swensen, VP of Marketing at Kizik
Brett Swensen, VP of Marketing at Kizik and previously at Purple, argues that brands scale by building defensible advantages, such as patented technology and memorab...
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