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The Unstoppable Marketer Podcast

Email & Retention episodes

Episodes on email, SMS, retention, and getting customers to buy again.

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Ep. 161 Your Email Strategy Is Missing This One Thing

Sep 29, 2026 · 55 min

Ep. 161 Your Email Strategy Is Missing This One Thing

Guest Liz Krupka, founder of the email and SMS agency Nomadd Marketing, argues that many brands' emails are technically delivered but never seen, because inbox provi...

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Ep. 160 How DTC Brands Should Prepare for Black Friday

Sep 15, 2026 · 40 min

Ep. 160 How DTC Brands Should Prepare for Black Friday

Trevor Crump and Mark Goldhart argue that Black Friday works best when brands plan around profit, cohort value, and inventory rather than top-line revenue, and when...

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Ep. 159 Your Customers Aren’t Coming Back (Here’s What to Do)

Sep 1, 2026 · 27 min

Ep. 159 Your Customers Aren’t Coming Back (Here’s What to Do)

Trevor Crump and Mark Goldhart argue that repeat purchases are getting harder to earn: email lands in promotions folders, organic reach has collapsed, shoppers are s...

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Ep. 153 | Why Most Subscription Brands Fail (It’s Not Retention)

May 12, 2026 · 47 min

Ep. 153 | Why Most Subscription Brands Fail (It’s Not Retention)

Matt Holman of Subscription Prescription argues that subscription churn is decided long before the retention team gets involved: who you acquire, what offer brought...

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Ep 152 | Why Your Email Strategy Is About to Stop Working

Apr 28, 2026 · 22 min

Ep 152 | Why Your Email Strategy Is About to Stop Working

Trevor Crump and Mark Goldhart argue that inbox filtering, including Gmail's new AI inbox, is making old email and retention playbooks less reliable. Their answer is...

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Ep 141 Weathering the Storm: Strategies for E-commerce Survival

Oct 7, 2025 · 31 min

Ep 141 Weathering the Storm: Strategies for E-commerce Survival

Trevor and Mark walk through what is worrying them heading into Q4: a rough September driven by shifting attention and Meta's AI ad changes, AI-generated content ero...

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Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era

Sep 30, 2025 · 41 min

Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era

Trevor Crump and Mark Goldhart argue that iOS 26's filtering of texts from unknown senders, together with more email landing in promotions tabs, makes owned channels...

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Ep. 136 The Cohort Crisis: Is Your Marketing Getting Lost in the Inbox?

Aug 26, 2025 · 37 min

Ep. 136 The Cohort Crisis: Is Your Marketing Getting Lost in the Inbox?

Trevor Crump and Mark Goldhart argue that many brands blame acquisition for weak performance when the bigger problem is falling repeat purchases in the first months...

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EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth

Jun 12, 2023 · 63 min

EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth

Andrew Faris, founder of AJF Growth, argues that asking what a good ROAS is skips the questions that actually set ad targets: what the founder wants from the busines...

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