The Unstoppable Marketer Podcast
Founders & Leadership episodes
Episodes on the founder side of ecommerce: decision-making, hiring, agencies, and running the business.
Nov 3, 2026 · 29 min
Ep 163: Why Trying to Be Cool Is Hurting Your Brand
Trevor Crump and Mark Goldhart argue that brands lose ground when they copy what looks cool or chase an audience they want instead of serving the customers who alrea...
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Jun 23, 2026 · 32 min
Ep. 156 Why Your ROAS Is Holding Your Brand Back
Trevor Crump and Mark Goldhart argue that brands chasing reported ROAS and reacting to a few bad days are slowly shrinking their own reach, because attribution gives...
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Apr 14, 2026 · 39 min
Ep 151 | This Brand Went From $4B to $39M… Here’s Why
Using Allbirds' sale for $39 million after it was once valued at over $4 billion, Trevor Crump and Mark Goldhart argue that many millennial DTC brands credited their...
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Mar 31, 2026 · 67 min
Ep. 150 | From Family Recipe to CPG Brand: How Sunshine Buns Is Scaling Fast
Sunshine Buns founder Chrisi Hammer explains how her mother's recipe went from a home bakery to a storefront and then into grocery retail as a pre-baked frozen produ...
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Mar 17, 2026 · 47 min
Ep. 149 | AI Won’t Replace Marketers (But It Will Change Everything)
Trevor Crump and Mark Goldhart argue that many brands cap their own growth on Meta by holding to an arbitrary ROAS target instead of building a financial model aroun...
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Feb 3, 2026 · 47 min
Ep. 146: Human Content Wins. The Truth About Getting Attention On Social Media w/ Jake Karls, Mid Day Squares
Jake Karls, co-founder of Midday Squares, argues that a brand in a crowded category earns attention by documenting its real journey and building fans rather than cus...
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Oct 7, 2025 · 31 min
Ep 141 Weathering the Storm: Strategies for E-commerce Survival
Trevor and Mark walk through what is worrying them heading into Q4: a rough September driven by shifting attention and Meta's AI ad changes, AI-generated content ero...
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Jul 1, 2025 · 55 min
EP. 131 Turning Teacher Know-How into Business Gold w/ Noah and Kelsey Cook, Co-Founders @ Learning with Kelsey
Kelsey and Noah Cook explain how Learning with Kelsey grew from preschool packets left on a porch into a subscription box business, and why they built it while Noah...
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Jun 24, 2025 · 73 min
EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic
Jon Richards, co-founder and chief product officer of Nomatic, argues that a premium brand is built on the product itself: validating ideas with customers before man...
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May 20, 2025 · 57 min
EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops
Mallory Stevens, co-founder of the shoe brand Taft and founder of the protein popsicle brand Tuff Pops, describes leaving a decade of direct-to-consumer selling for...
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May 13, 2025 · 56 min
EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth
Dr. Tyler Hanks, a pediatric dentist and co-founder of Happy Tooth, explains how he entered a crowded Utah dental market by investing first in distinctive branding a...
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Apr 29, 2025 · 43 min
EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth
Trevor Crump and Mark Goldhart argue that a better ROAS or CPA is not the same as a better business, and that brands trying to scale will see efficiency fall even as...
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Mar 18, 2025 · 47 min
EP. 117 Are You Selling Products or Outcomes?
Trevor Crump and Mark Goldhart argue that customers buy outcomes, not features, and walk through a simple "so you can" exercise for turning product details into mess...
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Mar 11, 2025 · 41 min
EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times
Trevor Crump and Mark Goldhart argue that a weak stretch in sales can reflect broad consumer uncertainty rather than a failing creative team, agency, or staff, and t...
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Sep 24, 2024 · 52 min
EP. 101 Trump vs. Harris: The Political Marketing Smackdown
Trevor Crump and Mark Goldhart use Hulu's Secret Life of Mormon Wives and the Trump and Harris campaigns to look at how attention is won: borrowing distribution from...
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Apr 1, 2024 · 39 min
EP. 84 The Subtle Art of Predicting Customer Acquisition
Trevor Crump and Mark Goldhart argue that the real job of marketing is building a consistent, predictable model of customer acquisition, not chasing silver bullets,...
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Mar 12, 2024 · 76 min
EP. 81 The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies
Chubbies co-founder Preston Rutherford explains how the brand grew by rejecting the status quo in menswear and building its voice around an enemy (the work week, sel...
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Mar 5, 2024 · 77 min
EP. 80 How Creating Community & Product Market Fit Makes You Unstoppable | Karen & Jeff Klakring Founders @ Lou Lou & Company
Karen and Jeff Klakring explain how Loulou & Company grew from swaddles Karen sewed at her kitchen table into a business that sold out drops in minutes, and why they...
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Feb 13, 2024 · 57 min
EP. 77 Cashflow, Costco, & Chocolate The Perfect Ingredients For Building a Brand | Sterling Jones, JOJO's Chocolate
Sterling Jones, founder of JoJo's Chocolate, explains how a brand built around his mother's guilt-free chocolate grew mostly through retail, including Costco, and ne...
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Jan 16, 2024 · 79 min
EP. 73 Branding Beyond Boundaries: Rhone's Apparel Success w/ Ben Checketts Co-founder of Rhone
Ben Checketts, co-founder and creative director of Rhone, argues that a DTC apparel brand cannot grow on product alone. It needs a clear customer archetype, a consis...
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Dec 5, 2023 · 58 min
EP. 69 Content Creation Blueprint For Brands in 2024 w/ Content Creator Leo Olsson
Leo Olsson, head of content at party game company Lucky Egg, argues that brands should stop chasing trends and quick viral wins and instead commit to story-driven or...
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Nov 21, 2023 · 59 min
EP. 67 Finding Balance In An Unbalanced World w/ Taylor Offer, CEO of Feat Clothing
Taylor Offer, co-founder and CEO of Feat Clothing, argues that brands hooked on same-day Facebook returns end up with interchangeable creative and a race to the bott...
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Nov 14, 2023 · 81 min
EP. 66 Socks, Shoes, A Successful Exit, & Mental Health w/ Kory Stevens, Founder of Taft
Kory Stevens, founder of Taft, explains how a no-show sock Kickstarter turned into a footwear brand after Instagram followers kept asking about the shoes in his phot...
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Oct 17, 2023 · 69 min
EP. 62 Retail Vs Online Sales: Debunking The Myth Of The Retail Apocalypse W/ Fernanda Bohme, Co-founder of Bohme
Fernanda Bohme, co-founder of the women's apparel brand Bohme, argues that the retail apocalypse is a myth and that selling online is not the low-overhead option man...
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Jul 18, 2023 · 77 min
EP. 54 Ditch The "Playbooks" and Start Solving Problems Creatively | Special Guest KC Holiday former CEO of QALO
KC Holiday, co-founder and former CEO of QALO, argues that DTC brands get into trouble when they treat growth as a template to copy instead of a series of strategic...
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Jul 3, 2023 · 58 min
EP. 53 Double Your Sales by Creating a Frictionless Experience | Guest Rigden Brinkerhoff, CEO, Evora Co
Rigden Brinkerhoff, CEO and co-founder of the Gen Z watch brand Evora, explains how a fully customizable watch builder turned out to be full of friction for shoppers...
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