Vessi ships 34.5 new ads per week, more than double the footwear median, with volume concentrated in carousel and one dominant angle.
New ads launched per week · trailing 30 days
Apparel median
15.4/week
The heaviest shippers
28.9+/week
Apparel brands range from 9.8 to 28.9+ new ads a week — and the brands winning on Meta right now sit at the top of that range. Velocity is the game.
Vessi launched 34.5 new creatives per week against the median of the 6 footwear brands we've analyzed at 15.4, placing it above the measured range high of 28.95.
Median of 6 apparel brands analyzed by Bestie Media.
Launch cadence
Across the trailing 15 days of history, weekly launches fell from 83 to 44 to 21, a steady decline within the covered window.
Format mix vs competitors
Carousel accounts for 85% of the mix and video only 15%, below the footwear median video share of 18%, with zero image ads.
Vessi (you)
15% video
Kizik
4% video
Amazon Fashion
9% video
Feedonomics
0% video
Your proven winners
All eight longest-running ads are carousels active for 15 days, indicating the proven set leans entirely on one format.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 6 distinct
Vessi runs 6 angles versus the footwear median of 4, but 113 of 150 ads fall into 'other' while feature_benefit (19), problem_solution (7), ugc_testimonial (5), social_proof (4), lifestyle (1) and discount_offer (1) carry the rest.
Other
113
Feature / benefit
19
Problem / solution
7
UGC testimonial
5
Social proof
4
Lifestyle
1
Discount / offer
1
The UGC gap
Vessi
5 UGC-style ads live
Kizik
1 live
Amazon Fashion
0 live
Feedonomics
0 live
Creator-style ads are the format Meta’s auction rewards hardest right now — keep that pipeline full before the competition catches up.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators →The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Kizik | 11.2 | -23.3/wk | 53 | 2 |
 Amazon Fashion | 22.6 | -11.9/wk | 150+ | 5 |
 Feedonomics | 0.2 | -34.3/wk | 22 | 4 |
You: 34.5/wk. Competitor names link to their own velocity reports.
The job list
Video is 15% of the mix against the footwear median of 18%, and 85% of ads are carousel with no UGC-style testimonial video scaled beyond 5 ads.
Brands at the median video share carry a format mix that keeps carousel and motion both in rotation across placements.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
113 of 150 ads are classified as 'other,' leaving named angles like problem_solution and social_proof at 7 and 4 ads.
Brands running a defined angle set spread spend across distinct messaging tests rather than a single undifferentiated bucket.
Strategy + creative · Run an angle expansion sprint across untested angles
All eight longest-running winners are carousels sharing the same 15-day active window, so the proven set has no format diversity to iterate against.
Brands iterating winners rotate fresh variants of proven ads before the originals lose delivery.
Ad management · Iterate your proven winners before they fatigue
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