Amazon Fashion ships 22.6 new creatives a week, above the apparel benchmark, but leans almost entirely on carousels and static angles.
New ads launched per week · trailing 30 days
Apparel median
15.4/week
The heaviest shippers
28.9+/week
Apparel brands range from 9.8 to 28.9+ new ads a week — and the brands winning on Meta right now sit at the top of that range. Velocity is the game.
At 22.6 new creatives per week, Amazon Fashion runs above the median of the 6 apparel brands we've analyzed (15.4) and inside the upper range.
Median of 6 apparel brands analyzed by Bestie Media.
Launch cadence
Across the trailing 77 days, weekly launches swung from 0 to 35, with two weeks at zero and single-digit weeks alternating with bursts above 20.
Format mix vs competitors
Carousel makes up 90% of the mix while video sits at 9%, below the 18% video share median of the 6 apparel brands we've analyzed.
Amazon Fashion (you)
9% video
Kizik
4% video
Feedonomics
0% video
Vessi
15% video
Your proven winners
Of the eight longest-running ads, seven are carousels active for 76 days and one is a video active for 77 days.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 5 distinct
The library spans 5 angles led by lifestyle (47) and feature_benefit (41), with education represented only twice.
Lifestyle
47
Feature / benefit
41
Other
30
Discount / offer
19
Social proof
11
Education
2
The UGC gap
Amazon Fashion
0 UGC-style ads live
Kizik
1 live
Feedonomics
0 live
Vessi
5 live
Creator-style ads are the format Meta’s auction rewards hardest right now — and Amazon Fashion has none in rotation while Kizik feeds the algorithm fresh creator footage.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators →The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Kizik | 11.2 | -11.4/wk | 53 | 2 |
 Feedonomics | 0.2 | -22.4/wk | 22 | 4 |
 Vessi | 34.5 | +11.9/wk | 150+ | 6 |
You: 22.6/wk. Competitor names link to their own velocity reports.
The job list
Video is 9% of the mix versus the 18% median of the 6 apparel brands we've analyzed, and carousel carries 90%.
Brands at the benchmark video share reach audiences that skip static formats and diversify placements beyond the feed.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
Education appears in only 2 ads while lifestyle and feature_benefit account for 88 of the total across 5 angles.
Brands testing a wider angle spread surface which messages hold before spend concentrates on one theme.
Strategy + creative · Run an angle expansion sprint across untested angles
Seven of the eight top ads are carousels running 76 days, indicating heavy reliance on a small set of long-lived creatives.
Brands that iterate proven winners refresh variants before fatigue erodes performance on aging ads.
Ad management · Iterate your proven winners before they fatigue
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