Kizik ships 11.2 new creatives a month, below the median of the 6 footwear brands we've analyzed at 15.4, with a mix concentrated in carousel and two working angles.
New ads launched per week · trailing 30 days
Apparel median
15.4/week
The heaviest shippers
28.9+/week
Apparel brands range from 9.8 to 28.9+ new ads a week — and the brands winning on Meta right now sit at the top of that range. Velocity is the game.
Kizik launched 11.2 new creatives per month against the median of the 6 footwear brands we've analyzed at 15.4, placing it near the low end of the 9.85 to 28.95 range.
Median of 6 apparel brands analyzed by Bestie Media.
Launch cadence
Across the trailing 90 days launches were uneven, with five weeks at zero followed by a build to 4, 6, and 38 in the three most recent weeks.
Format mix vs competitors
Carousel accounts for 96% of the mix and video for 4%, below the 18% video share of the median footwear brands we've analyzed.
Kizik (you)
4% video
Amazon Fashion
9% video
Feedonomics
0% video
Vessi
15% video
Your proven winners
The eight longest-running ads are all carousel, with the top two active for 49 days, showing durable performance in a single format.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 2 distinct
Kizik runs 2 distinct angles versus the benchmark of 4, with 50 ads in an unclassified 'other' bucket and only 1 UGC testimonial.
Other
50
Feature / benefit
2
UGC testimonial
1
The UGC gap
Kizik
1 UGC-style ads live
Amazon Fashion
0 live
Feedonomics
0 live
Vessi
5 live
Creator-style ads are the format Meta’s auction rewards hardest right now — and the competition is out-shipping Kizik on it.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators →The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Amazon Fashion | 22.6 | +11.4/wk | 150+ | 5 |
 Feedonomics | 0.2 | -11.0/wk | 22 | 4 |
 Vessi | 34.5 | +23.3/wk | 150+ | 6 |
You: 11.2/wk. Competitor names link to their own velocity reports.
The job list
Video is 4% of the mix against the 18% benchmark, and only 1 UGC testimonial is running.
Brands at the benchmark video share carry creator-led video alongside static formats, giving them a second lever when carousel fatigues.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
Kizik runs 2 angles against the benchmark of 4, with 50 of 53 ads sitting in an unclassified 'other' bucket.
Brands running four or more distinct angles reach segments a single message misses and learn faster which framing holds.
Strategy + creative · Run an angle expansion sprint across untested angles
Velocity sits at 11.2 per month versus the 15.4 benchmark, near the bottom of the 9.85 to 28.95 range.
Brands at the benchmark cadence keep enough fresh creative in rotation to replace tiring ads before results slide.
Creative subscription · Ship 12+ new creatives every month without hiring
The two longest-running carousels have been active 49 days with no visible iteration on those proven units.
Brands that iterate winners before fatigue extend the life of a proven concept across new variations rather than starting over.
Ad management · Iterate your proven winners before they fatigue
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