Jones Sports Co. is launching 1.9 creatives per week against an estimated apparel benchmark of 5.5, with output concentrated in carousels and a single early-June burst.
New ads launched per week · trailing 30 days
Apparel benchmark (est.)
5.5/week
At 1.9 new creatives per week, Jones Sports Co. sits below the estimated apparel benchmark of 5.5 and behind GhostGolf's 4.7, though close to Stitch Golf's 2.1.
Estimated industry benchmark — replaced by a measured median as we analyze more brands in this category.
Launch cadence
Across the trailing 90 days, launches clustered in a June spike of 7 and 6 in consecutive weeks while the two most recent weeks recorded 0 each.
Format mix vs competitors
Carousel makes up 89% of the mix while video and image sit at 6% each, against an estimated video benchmark of 50%.
Jones Sports Co. (you)
6% video
Stitch Golf
77% video
GhostGolf
42% video
Titleist
0% video
Your proven winners
Seven of the eight longest-running ads are carousels, with three active for 191 days, indicating durable performers concentrated in one format.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 3 distinct
Jones Sports Co. runs 3 angles against the estimated benchmark of 6, with 24 of 36 ads falling into an unclassified 'other' bucket.
Other
24
Feature / benefit
6
Founder story
5
Lifestyle
1
The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Stitch Golf | 2.1 | +0.2/wk | 150+ | 6 |
 GhostGolf | 4.7 | +2.8/wk | 36 | 2 |
 Titleist | 0.0 | -1.9/wk | 0 | 0 |
You: 1.9/wk. Competitor names link to their own velocity reports.
The job list
Weekly velocity of 1.9 is below the estimated apparel benchmark of 5.5, a shortfall of roughly 3.6 creatives per week.
Brands shipping at the benchmark level maintain a steady flow of fresh creatives without waiting on burst weeks.
Creative subscription · Ship 12+ new creatives every month without hiring
Video is 6% of the mix while the estimated benchmark is 50%, and only one of the eight top winners is video.
Brands at the benchmark video share carry UGC-style video alongside static formats across their active set.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
Only 3 angles are in rotation against the estimated benchmark of 6, with 24 of 36 ads unclassified as 'other'.
Brands running six or more distinct angles have clearer read on which messages drive response.
Strategy + creative · Run an angle expansion sprint across untested angles
Three carousel winners have run 191 days without a documented refresh of those proven concepts.
Brands that iterate winners before fatigue keep proven concepts producing across new variations.
Ad management · Iterate your proven winners before they fatigue
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