Titleist ships 5.8 new creatives per week but leans almost entirely on carousel while a key competitor runs 24.3.
New ads launched per week · trailing 30 days
Other benchmark (est.)
4.5/week
The heaviest shippers
25.0+/week
Other brands range from 1.5 to 25.0+ new ads a week — and the brands winning on Meta right now sit at the top of that range. Velocity is the game.
Titleist launches 5.8 new creatives per week, above the estimated other benchmark of 4.5, but well under competitor Whatnot's 24.3.
Estimated industry benchmark — replaced by a measured median as we analyze more brands in this category.
Launch cadence
Across the trailing 90 days the weekly launches range from 0 to 11, with three weeks inside the window showing no launches against several weeks in the 7-to-11 range.
Format mix vs competitors
Carousel accounts for 96% of the mix and video just 4%, against the estimated other benchmark video share of 45% and Whatnot's 74% video.
Titleist (you)
4% video
Whatnot
74% video
Bridgestone Golf
14% video
Your proven winners
Eight carousel ads have run 157 days each, showing durable performers but no format diversity among the longest-lived creatives.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 2 distinct
Only 2 distinct angles appear across 118 active ads, with 108 falling into 'other,' below the estimated other benchmark of 6 angles.
Other
108
Feature / benefit
9
Social proof
1
The UGC gap
Titleist
0 UGC-style ads live
Whatnot
15 live
Bridgestone Golf
0 live
Creator-style ads are the format Meta’s auction rewards hardest right now — and Titleist has none in rotation while Whatnot feeds the algorithm fresh creator footage.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators →The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Whatnot | 24.3 | +18.5/wk | 149+ | 5 |
 Bridgestone Golf | 0.2 | -5.6/wk | 7 | 1 |
You: 5.8/wk. Competitor names link to their own velocity reports.
The job list
Video is 4% of the mix versus the estimated other benchmark of 45% and Whatnot's 74%.
Brands at benchmark video share reach audiences that carousel alone does not, across placements built for motion.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
Titleist runs 2 angles across 118 ads while the estimated other benchmark is 6.
Brands testing across six angles surface which messages resonate rather than concentrating spend on a single framing.
Strategy + creative · Run an angle expansion sprint across untested angles
Eight proven carousels have each run 157 days without a documented refresh.
Brands that iterate winners before fatigue keep proven concepts producing across new variations.
Ad management · Iterate your proven winners before they fatigue
Weekly output swings from 0 to 11 launches inside the 90-day window, trailing Whatnot's 24.3 per week.
Brands sustaining steady weekly output keep a consistent flow of fresh creatives in market.
Creative subscription · Ship 12+ new creatives every month without hiring
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