GhostGolf ships 4.7 new creatives a week with 36 active ads, just under the estimated apparel benchmark and ahead of both active competitors.
New ads launched per week · trailing 30 days
Apparel benchmark (est.)
5.5/week
At 4.7 new creatives per week, GhostGolf runs slightly below the estimated apparel benchmark of 5.5 but ahead of Jones Sports Co. at 1.9 and Stitch Golf at 2.1.
Estimated industry benchmark — replaced by a measured median as we analyze more brands in this category.
Launch cadence
Across the trailing 90 days launches were concentrated in three weeks — 16 on June 5, 3 on June 19, and 17 on July 3 — with the intervening weeks showing no new launches.
Format mix vs competitors
The mix is 44% image, 42% video, and 14% carousel, placing video share at 0.42 against the estimated 0.50 apparel benchmark.
GhostGolf (you)
42% video
Jones Sports Co.
6% video
Stitch Golf
77% video
Titleist
0% video
Your proven winners
All eight longest-running ads have been active 34 days, spanning five carousels, two videos, and one image.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 2 distinct
GhostGolf runs 2 angles, feature_benefit (24 ads) and urgency (7 ads), against the estimated apparel benchmark of 6.
Feature / benefit
24
Urgency / scarcity
7
Other
5
The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Jones Sports Co. | 1.9 | -2.8/wk | 36 | 3 |
 Stitch Golf | 2.1 | -2.6/wk | 150+ | 6 |
 Titleist | 0.0 | -4.7/wk | 0 | 0 |
You: 4.7/wk. Competitor names link to their own velocity reports.
The job list
GhostGolf uses 2 angles versus the estimated apparel benchmark of 6, with 24 of its ads leaning on feature_benefit.
Brands operating at the benchmark angle count test messaging across a wider range of buyer motivations before committing spend.
Strategy + creative · Run an angle expansion sprint across untested angles
Launches landed in three bursts across the trailing 90 days, with several weeks in between showing no new creatives.
Brands at the benchmark velocity release new creatives on a steadier weekly rhythm rather than in concentrated batches.
Creative subscription · Ship 12+ new creatives every month without hiring
Video makes up 0.42 of the mix against the estimated 0.50 apparel benchmark, while competitor Stitch Golf runs 0.77 video.
Brands at the benchmark video share carry more motion-based formats into their testing pool alongside static assets.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
All eight top ads have run for the same 34 days, indicating the proven set has aged together without fresh iteration.
Brands that iterate proven winners introduce variations before the original creatives lose performance.
Ad management · Iterate your proven winners before they fatigue
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