Mixbook is shipping 11.2 new creatives per week, well above the estimated other benchmark of 3.2, but all of that output landed in the final three weeks of the period.
New ads launched per week · trailing 30 days
Other benchmark (est.)
3.2/week
Mixbook launched 11.2 new creatives per week over the last 90 days, above the estimated other benchmark of 3.2 and above competitors Shutterfly (4) and Artifact Uprising (1.6), though below Chatbooks (44.6).
Estimated industry benchmark — replaced by a measured median as we analyze more brands in this category.
Launch cadence
The first ten weeks of the window show zero launches, with all activity concentrated in the last three weeks (15, 16, and 38 launches).
Format mix vs competitors
The mix is 51% carousel and 49% video, with video sitting above the estimated other benchmark of 35% video.
Mixbook (you)
49% video
Chatbooks
86% video
Shutterfly
1% video
Artifact Uprising
38% video
Your proven winners
All eight ads still running at 20 days are carousels, so the proven set currently leans entirely on one format.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 4 distinct
Mixbook is running 4 distinct angles against the estimated other benchmark of 6, with 58 of the ads falling into an unclassified "other" bucket.
Other
58
UGC testimonial
27
Feature / benefit
21
Problem / solution
12
Lifestyle
8
The UGC gap
Mixbook
27 UGC-style ads live
Creator-style ads are the format Meta’s auction rewards hardest right now — keep that pipeline full before the competition catches up.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators →The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Chatbooks | 44.6 | +33.4/wk | 192+ | 2 |
 Shutterfly | 4.0 | -7.2/wk | 150+ | 5 |
 Artifact Uprising | 1.6 | -9.6/wk | 65 | 4 |
You: 11.2/wk. Competitor names link to their own velocity reports.
The job list
All launches occurred in the last three weeks after ten consecutive weeks of zero output, so the 90-day average masks a stop-start pattern.
Brands launching at the benchmark level maintain a steady weekly flow rather than clustering output into a single burst.
Creative subscription · Ship 12+ new creatives every month without hiring
Mixbook runs 4 angles versus the estimated other benchmark of 6, and 58 of the ads are unclassified rather than mapped to a distinct angle.
Brands operating at the benchmark angle count spread spend across a wider set of tested messages.
Strategy + creative · Run an angle expansion sprint across untested angles
All eight ads active at 20 days are carousels, leaving the winning set without a proven video performer despite video making up 49% of the overall mix.
Brands that iterate on proven ads carry winners in more than one format before any single one fatigues.
Ad management · Iterate your proven winners before they fatigue
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