Chatbooks shipped 44.6 new ads per month over the last 90 days, well above the estimated other benchmark of 3.2, but concentrated its volume in two angles.
New ads launched per week · trailing 30 days
Other benchmark (est.)
3.2/week
Chatbooks launched an average of 44.6 new creatives per month, above the estimated other benchmark of 3.2 and ahead of the nearest competitor, Mixbook, at 11.2.
Estimated industry benchmark — replaced by a measured median as we analyze more brands in this category.
Launch cadence
Launches were absent for the first eight weeks of the window and then ran from 20 to 84 per week starting June 4, so nearly all volume landed in the final five weeks.
Format mix vs competitors
Video made up 86 percent of the mix, above the estimated other benchmark of 35 percent, with image at 5 percent and carousel at 8 percent.
Chatbooks (you)
86% video
Mixbook
49% video
Shutterfly
1% video
Artifact Uprising
38% video
Your proven winners
All eight top performers are the same "First Book $5" video concept, each active 28 days, indicating a single proven creative carrying the account.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 2 distinct
The library spans 2 distinct angles against an estimated benchmark of 6, with 156 of 192 ads in discount_offer and only 20 in ugc_testimonial.
Discount / offer
156
UGC testimonial
20
Other
16
The UGC gap
Chatbooks
20 UGC-style ads live
Creator-style ads are the format Meta’s auction rewards hardest right now — keep that pipeline full before the competition catches up.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators →The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 Mixbook | 11.2 | -33.4/wk | 126 | 4 |
 Shutterfly | 4.0 | -40.6/wk | 150+ | 5 |
 Artifact Uprising | 1.6 | -43.0/wk | 65 | 4 |
You: 44.6/wk. Competitor names link to their own velocity reports.
The job list
The account runs 2 angles against an estimated benchmark of 6, with 156 of 192 ads leaning on discount_offer.
Brands operating at the benchmark angle count reach audiences that the discount message alone does not convert.
Strategy + creative · Run an angle expansion sprint across untested angles
All eight identified winners are the same "First Book $5" video, each 28 days active, so performance depends on one concept.
Brands that iterate proven winners keep fresh variants in rotation before the original concept fatigues.
Ad management · Iterate your proven winners before they fatigue
Only 20 of 192 ads use ugc_testimonial despite video making up 86 percent of the mix.
Brands with a steady creator pipeline can expand testimonial-led video beyond a single share of the library.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
Launches sat at zero for eight consecutive weeks before the volume in June and July.
Brands shipping consistently each week avoid the dark stretches that leave the account without new creative in market.
Creative subscription · Ship 12+ new creatives every month without hiring
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