Beis is shipping 10 new creatives per week, above the estimated apparel benchmark of 3.6, but trails travel competitors on format range and angle variety.
New ads launched per week · trailing 30 days
Apparel benchmark (est.)
3.6/week
Beis launched 10 new creatives per week over the past 90 days, ahead of the estimated apparel benchmark of 3.6 and close behind Monos at 33.4 and CALPAK at 20.8.
Estimated industry benchmark — replaced by a measured median as we analyze more brands in this category.
Launch cadence
Launches were uneven, with four weeks at zero followed by four consecutive weeks of 7 to 13 launches, showing recent activity concentrated at the end of the window.
Format mix vs competitors
Carousel made up 76% of the mix and video 24%, just under the estimated apparel benchmark of 30% video, with no image ads in rotation.
Beis (you)
24% video
CALPAK
0% video
Monos
27% video
Dagne Dover
46% video
Your proven winners
All eight long-running ads have been active for 56 days and every one is a carousel, meaning the durable performers cover a single format.
These ads have earned their keep — this is the creative DNA worth iterating on.
Creative angles — 3 distinct
Beis used 3 distinct angles with 43 of the ads uncategorized as other, below the estimated apparel benchmark of 6 and behind Monos at 7 and Dagne Dover at 5.
Other
43
Feature / benefit
12
Problem / solution
4
Lifestyle
3
The competition, named
| Competitor | Ads/week | vs you | Active ads | Angles |
|---|---|---|---|---|
 CALPAK | 20.8 | +10.8/wk | 147+ | 2 |
 Monos | 33.4 | +23.4/wk | 150+ | 7 |
 Dagne Dover | 9.8 | -0.2/wk | 57 | 5 |
You: 10.0/wk. Competitor names link to their own velocity reports.
The job list
Beis runs 3 angles against an estimated benchmark of 6, and 43 ads sit in an uncategorized other bucket while Monos runs 7 angles.
Brands operating at the benchmark angle count reach distinct audience segments rather than concentrating spend on a narrow set of messages.
Strategy + creative · Run an angle expansion sprint across untested angles
Video is 24% of the mix versus the estimated apparel benchmark of 30%, with Dagne Dover at 46% and no image ads present.
Brands with a fuller video share have more placements suited to feeds and reels where static formats underperform.
Creator sourcing + briefs · Get UGC-style video into your mix with vetted creators
All eight durable winners are carousels active for 56 days, with no format variety among the proven performers.
Brands that iterate winners into fresh variants keep proven concepts running as the originals accumulate fatigue.
Ad management · Iterate your proven winners before they fatigue
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