Ep. 162 How Product Launches Can Drive More Sales (Without More Ad Spend)

Chapters

• 00:00Stop Protecting Your Ideas
• 05:05Why Some Brands Outperform
• 07:13The Product Launch Advantage
• 09:16Product Development Is Marketing
• 13:30How Lola Blankets Stays Relevant
• 16:13Testing Products That Actually Sell
• 19:42Turn Product Launches Into Content
• 22:56Why You Need to Start Now

Show notes

Why are some e-commerce brands growing while others struggle to keep up? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down one of the biggest differences they're seeing between successful and struggling DTC brands: consistent product launches. They discuss why new products, seasonal colors, collaborations, and product updates can drive both organic engagement and paid advertising performance. Using examples from Lola Blankets, Vans, and their own experience growing e-commerce brands, they explain how to make product development part of your marketing strategy, test new ideas without overcommitting inventory, and give customers a reason to keep coming back. If your brand feels stuck, the next growth opportunity might not be another ad campaign—it might be your next product launch. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Timestamps: